0 · Header
What
Logo, 7 links, phone in gold, gold "Free Estimate" button. White fixed bar so the full-color logo pops.
Grade
Weak. The formula says 4–6 links. Under 880 px the phone number is hidden (.nav .phone{display:none}), so phone visitors get no tap-to-call in the header.
Fix
Fix: show the phone in the mobile header; trim the menu to 5.
Why Crown Services How It Works About Our Work FAQ Contact Us Call (304) 721-1913
1 · Hero
What
Area eyebrow, the H1 "Bathroom remodeling in Charleston, WV" with the license line inside it, a 63-word company paragraph, address-only form, call line, three ✓ badges, photo rotator.
Grade
Weak. The headline names a service and a town, not what the homeowner gets. The license line competes inside the H1. The subhead describes the company instead of how they deliver. The address form is a strong, easy first yes. On a phone the photo box is empty (look below the badges).
Fix
Phone bug: under 900 px .hero-carousel{max-width:480px;margin:0 auto} has no width and every slide is absolute, so it shrinks to 0×0. Fix: add width:100%. Also: one lead message across title, H1 and estimate page; move the license into the badges.
Cross Lanes · South Charleston · Putnam & Kanawha County, WV

Bathroom remodeling in Charleston, WV. Crown Development, LLC dba Crown Home Solutions · WV contractor license #WV040139

Crown Home Solutions is a locally owned construction and remodeling company serving Cross Lanes, WV and the surrounding Putnam & Kanawha County area. Foundation repair, additions, siding, kitchens, baths, decks, and roofing — real craftsmanship from a crew that shows up and does the job right.

Or call us directly at (304) 721-1913

Licensed as Crown Development, LLC #WV040139
Insured
Locally Owned
2 · Negative stakes
What
"A bad contractor doesn't just cost money — it costs your whole season," plus three ✕ fears: the lowball that doubles, the no-show crew, work that fails in a year.
Grade
Present — the best section on the page. Specific and true to what homeowners fear. Most contractors skip this.
Fix
Keep it exactly as is.
Sound Familiar?

A bad contractor doesn't just cost money — it costs your whole season.

A crumbling foundation, a leaking roof, or a remodel that never gets finished isn't just an inconvenience. It's stress, it's wasted money, and it's a home that still isn't safe or comfortable for your family.

✕

Contractors who quote low, then nickel-and-dime you until the job costs double.

✕

Crews that show up late, disappear mid-project, or never show up at all.

✕

Work that looks fine on day one and fails within a year.

3 · Value proposition
What
Three numbered cards: licensed and accountable, a crew that shows up, one crew for every trade. Each answers one of the fears above.
Grade
Present, could be sharper. Written as company traits, not homeowner results, and nothing is quantified.
Fix
Move the real proof from the reviews up here: "came out the same day," "always within budget," "projects over a decade."
Why Crown

Three reasons homeowners across Putnam & Kanawha County choose us

01

Licensed, Insured, Accountable

Licensed as Crown Development, LLC, WV License #WV040139 — every job is backed by real licensing and insurance, so you're protected, and so are we.

02

A Crew That Shows Up

We tell you when we'll be there, and we're there. Straight answers, real timelines, and a team that treats your home like our own.

03

One Crew, Every Trade

Foundation to roofline — you don't need five different contractors. One team, one point of contact, start to finish.

4 · Services
What
Eight emoji cards: seven trades plus free estimates.
Grade
Not a formula section; it's the site map's Services. The gap: the cards don't link anywhere, and no service pages exist (/foundation-repair returns 404).
Fix
Build a page per service (start with the highest-margin trade) and link each card to it.
What We Do

Full-service construction & remodeling

From a single repair to a full remodel, we handle the work homeowners across the region trust us with.

🏗️

Foundation Repair

Structural repair & stabilization done right, so the rest of the home has something solid to stand on.

🏠

Home Additions

Room additions and structural expansions built to match your home's existing style.

🧱

Siding

Installation, repair, and replacement that protects your home and updates the whole look of it.

🍳

Kitchen Remodeling

Full renovations from layout to finish work — the kitchen your home has been missing.

🛁

Bathroom Remodeling

Updates big or small, done with the same craftsmanship as every other room.

🪵

Deck Building

Custom deck design and construction built for how you actually use your outdoor space.

🏚️

Roofing

Repair, replacement, and installation from a crew that won't leave you guessing.

📋

Free Estimates

No pressure, no obligation — just a straight answer on scope and cost before you decide anything.

5 · How it works
What
Four steps: reach out, free estimate, we get to work, walkthrough and done.
Grade
Present, missing its button. Clear and easy, but the section ends with no CTA. The formula says every section ends ready to act.
Fix
Add a "Get your free estimate" button under step 4.
How It Works

From first call to finished project

01

You Reach Out

Call, text, or request an estimate online — tell us what's going on and where.

02

Free Estimate

We come look at the job in person and give you a straight, honest number.

03

We Get to Work

Once you approve, we schedule the crew and get started — on the timeline we agreed to.

04

Walkthrough & Done

We walk the finished job with you before we call it complete. No loose ends.

6 · About
What
Chad & Jessica photo, Cross Lanes, founded 2012, 20+ years, three pills.
Grade
Puts faces to the names the reviews mention. As the formula's Detailed overview it's weak: no single passage of frustration, solution, three results, proof and ask that names the services and towns together.
Fix
Add one overview paragraph naming every service and town once.
Chad and Jessica, founders of Crown Home Solutions
Chad & Jessica Founder, Crown Home Solutions
About Crown Home Solutions

A local crew, doing work we're proud to put our name on.

Crown Home Solutions is a locally owned construction and remodeling company based in Cross Lanes, WV, serving Cross Lanes, South Charleston, and the greater Putnam and Kanawha County area. Founded in 2012 and backed by 20+ years of hands-on construction and remodeling experience, Crown brings the kind of knowledge that only comes from years on the job.

Whether it's a full remodel or a single repair, we treat every home like it's our own — real craftsmanship, straight answers, and a crew that's experienced, knowledgeable, and ready to get to work.

Licensed as Crown Development, LLC · WV Lic. #WV040139 Foundation to Roofline Free Estimates Locally Owned
8 · Credibility
What
4.8★ from 6 Google reviews, 9 Facebook recommendations, six full reviews with names, synced nightly.
Grade
Present, thin. Story-shaped, real names, owners named. But only 6 Google reviews, no faces, no video, and it sits 8 sections down.
Fix
Ask every customer after closing for a Google review (the team agreed this at the Oct 23 Level 10).

Recent 4- and 5-star reviews

★★★★★Recommends on Facebook
We had Crown do two major jobs at our house. The first one redid our entire kitchen after we had a major water leak. The floor was replaced, all the cabinets were replaced plus we had them do some electrical work . The next job was to install a new covered deck with trex flooring with recessed lighting and a ceiling fan. We were very pleased with their work and the timely manner at which it was completed. We highly recommend them to anyone that is interested in getting a very professional remodeling project or any updates no matter how big or small your needs are.
— Facebook · Oct 2026
★★★★★
Our family has worked with Chad and Jessica on multiple projects ranging from a roof replacement to a full basement remodel. Couldn’t ask for a better experience on either project, they are always professional, work us in as quickly as possible and the projects are always within budget. Always happy to recommend them to our friends and family.
— Darren W. · Google · Oct 2026
★★★★★
We love Chad and Jessica. They have been thorough, professional, and timely with every project we’ve had them do for us. The most recent was a full basement remodel and everything looks amazing! So happy we chose this company!
— Ashley W. · Google · Oct 2026
★★★★★Recommends on Facebook
We love this company! Jessica and Chad have been so wonderful and professional for every project they’ve done at our house. Their crew is super friendly and works quickly. Definitely recommend!
— Facebook · Oct 2026
★★★★★
Chad came out day of for our leak behind our siding/flashing to check it out and figure out a solution. He fit us into their schedule asap and the work was exceptional! They provided pictures of everything they did through out the repair. Would highly recommend!
— Jeremy W. · Google · Oct 2026
★★★★★
They have done many many projects for me over the past decade. Done an amazing job at taking the ideas in my head and making them into the home of my dreams.
— Richard G. · Google · Sep 2026

Read all reviews · See all on Google · See all on Facebook

9 · FAQ
What
Six questions, also marked up so Google can read them.
Grade
The formula has no slot for this; the page is right. It gives Google and AI answer engines something to quote.
Fix
Keep it. Add service-specific questions to each service page.
FAQ

Common questions homeowners ask

Is Crown Home Solutions licensed and insured?
Yes. Crown Home Solutions is licensed as Crown Development, LLC, West Virginia Contractor License #WV040139, and carries full insurance on every job.
What areas do you serve?
Cross Lanes, South Charleston, Charleston, Hurricane, Teays Valley, Scott Depot, Winfield, Poca, Nitro, and St. Albans, WV — the greater Putnam and Kanawha County area.
Do you offer free estimates?
Yes. Every estimate is free with no obligation — we come look at the job in person and give you a straight, honest number before you decide anything.
What services do you offer?
Foundation repair, home additions, siding, kitchen and bathroom remodeling, deck building, and roofing — one crew, every trade, from foundation to roofline.
How long has Crown Home Solutions been in business?
Crown Home Solutions was founded in 2012 and is backed by 20+ years of hands-on construction and remodeling experience.
What are your business hours?
Monday through Friday, 9:00 AM to 4:00 PM. Call (304) 721-1913 or request a free estimate online anytime.
10 · The close
What
"Ready for a crew that actually shows up?" One button to the estimate page, three badges.
Grade
Strong: it answers the stakes. The formula's Lead magnet is missing: nothing for the homeowner who's months away.
Fix
Add one free thing worth an email: "foundation warning signs" or "what a bathroom remodel costs in Kanawha County."
Get Started

Ready for a crew that actually shows up?

Tell us what you need done, and we'll get back to you with a straight answer — no pressure, no obligation.

Get Your Free Estimate
Free, No-Obligation Estimates
Fast Response
Licensed as Crown Development, LLC #WV040139
11 · Map
What
Crown's own Google map, embedded by listing ID.
Grade
A good local trust signal. Gap: the site and its schema show only "Cross Lanes, WV", no street address. The Oct 7 review found every business in the map pack shows one.
Fix
Decide whether to show the address (biggest local-ranking lever, per the Oct 7 review).
Find Us on Google

Crown Home Solutions on the map

Annotated copy of crownhomesolutionsllc.com for review · graded against the Perfect Website Formula · not the live site